The collection is reminiscent of the Japanese culture and its landscapes. It’s dna has been forged with the idea of creating clothes of art. The brand believes in the japanese philosophy behind minimalism and this is the main source of inspiration for the brand. The word mimoto means “identity” in japanese.

With a traditional japanese twist and contemporary concept, mimoto aims to intrigue the curiosity of its consumers with carefully selected fabrics translated into designs with quality, comfort & uniqueness, portraying mimoto’s vision at the heart of every piece, while catering to the need of a wide range of demographics. In addition to its unique proposition, mimoto also offers an unmatchable value differentiating itself through affordability and accessibility to empower its consumers.

Mimoto uses inovation to drop new styles every week. With over 30 new styles introduced every month. Mimoto’s one size strategy aims to include all the different shapes and sizes.